Clearly, David Pogue’s a disappointed fan of the now-defunct Flip video camera, as am I. In his column this week, he revealed some inside information that makes the shutdown of Flip even more disappointing: apparently, the company was preparing to launch FlipLive, a new camera that would allow you to share video over the internet in real time:
Think how amazing that would be. The world could tune in, live, to join you in watching concerts. Shuttle launches. The plane in the Hudson. College lectures. Apple keynote speeches.
Or your relatives could join you for smaller, more personal events: weddings, birthday parties, graduations, first steps.
The most plausible reason is that Cisco wants the technology in the Flip more than it wants the business. Cisco is, after all, in the videoconferencing business, and the Flip’s video quality— for its size and price—was amazing. Maybe, in fact, that was Cisco’s plan all along. Buy the beloved Flip for its technology, then shut it down and fire 550 people.
Mark Likes Music 